8/13/2023 0 Comments Boom makeup![]() ![]() ![]() SMOOTH & EASY APPLICATION: Apply to your cheeks, forehead, neck and décolletage for natural, effortless color. These universally flattering makeup sticks are sheer enough to work with every skin tone – from porcelain to chocolate (and every gorgeous shade in between). PERFECT FOR ANY SKIN TONE: Boomstick Color takes the guesswork out of color matching. Say goodbye to thick, caked on makeup and hello to luminous, refreshed skin thanks to Boom’s sheer, lightweight formula. SHEER FRESH-FACED COSMETIC: Natural effortless beauty has never been easier. Declutter your purse, suitcase, makeup bag or glove box with this easy makeup multistick. CONVENIENT TRAVEL FRIENDLY COSMETICS: Each stick is a generous 7 grams and just a bit thicker than an average lipstick making it the perfect, travel companion. Use on your cheeks or lips for a subtle touch of color. ![]() "A few years ago, it was thought that Chinese cosmetics were mainly aimed at middle and low-income groups, but in the last year or two, there has been an increase in high-price, high-quality cosmetics, attracting office ladies and high-income customers," she said.SIMPLIFY YOUR MAKEUP ROUTINE: Boomstick Color is the ultimate multitasker replacing every blush, lipstick and bronzer in your makeup bag. The fad is even more pronounced as the COVID-19 pandemic continues in the country and people refrain from going out, she said, adding that the charm of Chinese cosmetics is catering to this demand.įurthermore, Chinese cosmetics are gradually shaking off the stereotype of cheap, low-quality products, said Saya Hayashi, CEO of Japan Functional Cosmetic Laboratory Co. The trend has also been supported by the fact that people spend more time at home searching beauty information during the epidemic," she said.Īccording to Yueko Nishihara, research planner at Japanese makeup and cosmetics portal site nowadays Japanese women tend to emphasize the emotional value of cosmetics, such as "I am happy to have it", "It is fun to use" or "The smell is cured." "Chinese cosmetics have bright colors and creativity that Japanese and South Korean cosmetics don't have, and the splendid packaging has also become a hot topic on social media. I also yearn to be a strong-willed woman," she said.Īccording to Yoshinai Takada, a purchasing manager at lifestyle grocery store Loft, "Chiborg" and Chinese cosmetics become even more trendy during the COVID-19 pandemic as people tend to spend more time at home, with some young girls learning makeup through social media. I think the concept of a 'cool woman' is becoming widespread in Japan nowadays. It spread even more after tutorial videos of Chinese-style makeup were being posted on You-Tube.Įmilin, a Japanese girl who shares information on fashion on YouTube, posted a video on "Chiborg" and garnered more than 2 million views as of January this year.Īnother blogger called "Shikanoma" explained the unique charm of "Chiborg." "Chinese-style makeup expresses the inner strength and confidence of a person and it feels new here. "Chiborg" began to attract the attention of Japanese young women around 2019, when abundant information on Chinese-style makeup has been circulating on Twitter and Instagram. While Japanese-style makeup always centers around cute and innocent features, Chinese-style makeup gives an appearance that is more elegant, cool and mature. ![]() In the eyes of Japanese young women, "Chiborg" usually uses bright colors reminiscent of China's classical Peking Opera, with a focus on eyes and lips to create a sharp and chiseled look. The term "Chiborg" is Japanese-made word, which is a combination of "China" and "cyborg", referring to a Chinese beauty so perfect and inhuman that looks like a cyborg. As "Chiborg boom"-Chinese-style makeup becomes popular on social media, Chinese cosmetics start to make inroads in Japan. In the past, the imported cosmetics shelves in Japan's department stores were usually dominated by South Korean cosmetics. ![]()
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